The NFL season has started, and you’ll often hear announcers talking about players having to have their head on a swivel. I could make an argument that regardless of the industry you’re in you should always be doing the same as it relates to watching what else is going on around you that you can learn from. Remembering that the ‘co’ word we should focus on is collaboration (or even colleagues) instead of competition, there are plenty of folks who do what you do that you can and should be watching.

If you’re an indie musician, though, understand that you…


I’m sitting in my hotel room with the famous HOLLYWOOD sign staring back at me when I look out the window. Is it cool? Sure, of course it is, and especially when you live 2,500 miles away. I imagine that if I lived here and saw it all the time it might lose its luster.

And that’s exactly the point of this week’s blog.

Last month at this time I was in Nashville. And in between that trip and this one I was in Alabama at the Lake Martin Songwriters Festival. …


Congratulations, indie recording artist. Your new song is out in the world and people can now hear what you have created. All the time you spent writing, recording, maybe re-writing and/or re-recording, and then getting it mixed, mastered, and distributed was worth it. It’s okay to take a step back and admire your work. Think of all the people who say they should put out original music but never do.

Of course, as much as you might like it to be, it’s not just one continuous celebration once the song is out in the world.

Now it’s time to measure…


It’s fitting that I returned home from a songwriters festival yesterday — the very weekend that Pensacola Beach Songwriters Festival (PBSF) co-founder Jim Pasquale passed away.

Since last Tuesday I had been up in Alabama at the first ever Lake Martin Songwriters Festival (pictured). Not likely to happen in 2021 due to the above, not to mention other prevailing circumstances, this year would’ve been the twelfth edition of the PBSF (the pandemic having wiped out the 2020 version). …


The National Football League’s 2021 preseason got underway this past weekend. Technically you could say it was the week before, as the annual Hall of Fame game was played. But all teams were in action starting with games last Thursday night and running through this weekend that we just finished. These warmups are supposed to prepare everyone for when the real thing kicks off on Thursday night, September 9th. That includes knowing who your backup will be if, unfortunately, the starting quarterback goes down.

Here in Tampa Bay, we are all, of course, watching our Buccaneers get ready to defend…


In the music business there is an ongoing struggle to get fans to purchase downloads, if not CDs (remember those things?), instead of just streaming songs on platforms that pay only a fraction of a penny to the artist each time a listener clicks Play. This is nothing new and it’s a battle that indie artists fight constantly.

In the work that I do with artists I have also watched over the years as pay has shrunk for performers who get gigs at bars and restaurants because the brand new, not-yet-established guys and gals are willing to play for a…


There’s an expression I heard years and years ago that I really liked and have held onto all this time. “It’s nice to be important, but it’s more important to be nice.” It kind of goes hand-in-hand with treating other people the way you’d want to be treated. Those both also play into what I wrote about on this site last week.

But while people in entertainment cling tightly to “you never know who might be in the audience,” the above two complementary approaches also fit nicely with not looking down on people because they could someday be the person…


Female artist plays guitar with tear running down her cheek.

Last night I returned home from Nashville where never more was it so evident that we all need to embrace the message that we seem to have been given over the last year-and-a-half. You’ve heard the expression before about ‘meeting people where they are.’ While I’m a real networker, it doesn’t necessarily have to be taken in its literal sense, meaning, traveling to wherever someone is. However, if the pandemic has taught us nothing else, it’s that life is precious, and you don’t know what someone is going through. …


An emphatic NO on a sign and from a bullhorn is the answer to three pitch emails I received.

So many people want to get interviewed today. People have a business, a product, or a service that they want to get the word out about, and they know that being a guest on a TV show, a radio show, a podcast, and other media is a great method for promoting. They are singers and musicians, actors, entrepreneurs, authors, inventors, comedians, spokespeople/experts, podcasters, and more. But too many of them are going about it the wrong way and, as a result, are wasting a lot of valuable time.

And then they wonder why they’re hearing ‘No’ in response to their…


Baseball players lined up during the national anthem performance

I know there’s going to be pushback on this — perhaps a lot — but it’s overdue to be pointed out. Sure, the timing feels awkward since yesterday was Independence Day here in the U.S. But maybe that makes it even more relevant that this finally gets addressed.

I see lots and lots of artists who really hype their national anthem performances. And I mean almost promoting it too much. And while it’s also happening before and during, it seems like maybe the after is when it has gone to a level that needs to be toned down.

And now…

Bruce Wawrzyniak

I’m a manager and publicist, running Now Hear This, Inc., an agency that has served clients nationwide. Plus, I host a weekly podcast and am a national speaker.

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